About Us - Meet Our Pack

Wag Trendz is a female-owned urban dog gear brand located in Austin, Texas. Wag Trendz stems from a passion and love for dogs.  Wag Trendz has provided an opportunity to create functional and fashion-forward trends for your dog all while giving back to the amazing dog community.

 Here at Wag Trendz the focus is simple...create safe, durable, high-quality products with unique designs to match and fit your dog's everyday urban lifestyle!

Our CEO's and Models


Asja (8) is a Shih Tzu mix who loves to model and wear clothes.  She loves playing fetch and always ready to give you lots of sugars...anytime!

Her looks are deceiving as she is not a princess instead she would rather be filthy and romping through the woods like a wild animal.

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Harlow (<1) is an affectionate French Bulldog puppy, who adores playing with toys, meeting new people, and snuggling.

She happily barks for attention and enjoys playtime with her two Frenchie sisters. Sunbathing and munching on sticks are among her other delightful quirks.

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Lexie (15) is a Chihuahua who loves to sleep and eat.  She plays with her stuffie when the Frenchies are not trying to steal it from her.

She may be small (4lbs) but she can hold her own and quiet bossy.  Her favorite place in the house is in her parents bed.

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Meeko (5) is a French Bulldog who loves to play ball, tug-o-war, snuggle and play in the water. 

Meeko’s favorite thing to do besides snuggle is go camping and explore the outdoors where she can chase lizards and shadows all day long.

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Moxie (5) is a French Bulldog who loves to play with her tennis balls.  She is a character and loves to make us laugh & smile everyday. 

When you get home or visit Moxie's house she always grabs a toy so she can show you what she has.  You can only see...no touch!

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From our co-founder

Hi, I’m Michelle, one of the co-founders of Wag Trendz. My background includes an MBA in Business Analytics from the University of Tennessee and an undergraduate degree in Accounting. I have over 26 years of experience in business related endeavors.

I reside in Austin, TX with my husband Matt, and our daughter and son. We have three fur babies Meeko & Moxie (French Bulldogs) and Lexie (Chihuahua) who brighten our days, make us laugh, and make our family whole!

Becoming an entrepreneur was never in my wheelhouse however the thought of marrying what I LOVE (dogs of course) with what I know (business) sounded amazing! 

So here we are on this journey, loving every minute of it. The dog community is awesome and creating a lifestyle brand for dogs is what I was meant to do!

When not working on Wag Trendz, as a family, we enjoy camping, overlanding, hiking, swimming, biking, and all other outdoor family adventures.

From our Co-founder

Hi! I’m Sarah, one of the co-founders of Wag Trendz! My background includes a Bachelor of Science from East Tennessee State University and working more than 12 years in a veterinarian practice.

Since then, my husband and I have owned and operated a successful martial arts school here in Austin, TX for the past 10+ years. We enjoy cultivating a positive and supportive environment that encourages students to reach their goals.

Wag Trendz has allowed me to be a part of a community that loves dogs as much as I do and to tap into my creative side. As the lead designer at Wag Trendz I love creating a lifestyle brand that helps connect dogs with their humans. When you feel good, you do more and doing it together is the best!

When not working, my husband, my two boys, and myself enjoy our family time. We like to watch movies, ride dirt bikes, and go on epic camping trips. Wherever we go, our dog Asja is with us. She is the sunshine in our lives and having her with us makes each life experience better.